Monday 30 November 2009

Snacks & Sweets Packaging

Okay, one question. is it about the taste or about the looks that sells a product? The packaging was definatly what made me brought this stuff haha. For this post, Im showing the soda pop candies that I got from the store.


The sweets actually looks like the character on the packaging. Its very faint but the eyes and mouth are printed onto the candy. It would be better if they had more expressions rather just the smily face.
hmmm. I can see their attempt to make the plastic container appear like the shapes of clouds. There's a range of different face expressions on each cloud to show this happy personality.
This was another soda pop candy but it wasn't as eye catching. But you know what? it tasted better ^^. Unlike the cloud candy, this one doesn't shout out as much. The wrapper on the packaging is a lot less and only around the top neck of the plastic container. Interesting choice of bottle shape. It twists slightly...
I would cover more of the container with the wrapper and add more characters otherwise it won't be able to stand out well to sell.

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